We take pictures of children
Today’s world is used to taking instant pictures of every step, every move, and every smile. And every child has gigabyte sized archives that preserve every moment of their lives. Photos are no longer kept close to the heart, but instead have to be fired-off to friends and relatives all over the globe. Yet it is in this very world that we-ve made it our life’s work to photograph kids.
It’s all because we still remember the time when a photograph was a celebration, a celebration event, and on both sides of the lens. It all begins with an idea — we devise the atmosphere of the upcoming shoot, and it takes us along with it, just like a theatrical production. A spoken word expands into a richly-detailed world with — images and scenery, each costume hand-made, every button, where every detail finds its proper place.
From this richly-endowed universe we visit children at playgroups, to give it to them — and that’s where the central element comes in — play. Immediately a fairytale story takes breath, and begins to grow — and the kids who we film are the main characters, the audience and the directors.